GSI Commerce Inc. (GSIC) announced that it has signed a multiyear agreement to provide Tumi, the leading international brand of travel, business and lifestyle accessories, with comprehensive operational and strategic services, including e-commerce technology, customer care and marketing services.
As part of the agreement, GSI will provide a broad array of interactive marketing services through TrueActionTM, its digital marketing and design agency, including creative, Web design and development, paid search, social media, display advertising, photography, content development, and affiliate marketing. e-Dialog, GSI's e-mail marketing subsidiary, will provide Tumi with e-mail marketing services.
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