Bell Mobility, a unit of BCE Inc. (BCE, BCE.TO), said that Justice Cullen of the British Columbia Supreme Court has dismissed 4 out of 5 competitor claims made against Bell's advertising campaign.
However, the judge ruled that Bell cannot claim its new wireless network, launched in November, is Canada's "most reliable" simply because it's too new.
Bell can continue to advertise the new network as Canada's largest, fastest, best and most powerful in the country, the judge added.
For now, Bell Mobility said it will remove all current advertising that includes the words "the most reliable" - which affects only about 10% of its total new wireless network advertising across Canada.
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