Brady Buys Custom-Label And Nameplate Manufacturer In Brazil - Quick Facts

Brady Corp. (BRC) said Wednesday that it has acquired Saõ Paulo, Brazil-based Stickolor Industria e Comercio de Auto Adesivos Ltda. Details of the transaction were disclosed.

Stickolor manufactures screen-printed custom labels, overlays and nameplates for automobiles, tractors, motorcycles, electronics, white goods and general industrial markets. With sales of about US$9 million, the company currently employs about 90 people.

Brady expects the acquisition to further strengthen its position in the industrial identification market in Brazil and enhance its screen printing capabilities, as well as facilitate its growth into complimentary markets in the region including automotive, agricultural equipment and major appliances.

Brady opened W.H.B. do Brasil, Ltda. as a sales and marketing office in 1996, and established manufacturing in the region in 1998 with the acquisition of VEB Sistemas de Etiquetas Ltda. in Saõ Paulo. In 2002, it expanded its operations in Latin America with a second manufacturing facility in Manaus, Brazil; and acquired Etiquetas Asterisco in Saõ Paulo in 2006.

by RTTNews Staff Writer

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