Tuesday, Royal Philips Electronics (PHG) said it launched its Activa portable audio player at the Consumer Electronics Show or CES 2010. With a focus on motivating people to improve their fitness, the Philips Activa is the latest innovation in the company's family of solutions to help people lead healthier, more active lifestyles. In addition to the Activa, Philips also announced that its DirectLife daily activity monitor and personal coaching will be launched in key European markets in early 2010.
Activa helps motivate people to work out more frequently and intensely by providing real-time vocal feedback on their performance, and music that automatically adjusts in tempo to match their pace. The company stated that, featuring a sleek exterior designed to offer durability and style, the Philips Activa will be available worldwide in April 2010 at a suggested retail price of $129.99.
"At Philips, we understand that people struggle to find the time and motivation for physical exercise, even though we all appreciate its importance. Our Activa portable fitness device is the latest in a line of innovations from Philips that help solve that issue by turning good intentions into actual behavior," said Bret Furio, Senior Vice President, Philips Consumer Lifestyle North America.
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