Ogilvy & Mather, a WPP company, (WPPGY) announced the new position of Worldwide Head of Strategy Integration with the hire of Ben Richards, formerly Director of Strategic Services at Naked Communications.
In this new role, Richards will report to Global CEO Miles Young and Joint Worldwide Planning Directors Colin Mitchell and John Shaw.
In his new role, Richards will catalyze the growing shift in the agency's output towards cross-discipline strategies, and will focus primarily on the agency's multinational client base, the company said.
The company stated that Richards started his career as a management consultant and he has worked at Naked since 2003 and was a principal architect of the tools and processes that grew Naked into the world's largest pure communications strategy agency.
He has led Naked assignments in London, Tokyo and New York including winning and running, Naked's largest integrated strategy account -- Kimberly-Clark. He's also worked on such brands as Sony, Virgin, Unilever, Boots and Coca-Cola, Ogilvy & Mather added.
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