Alloy Inc. (ALOY) Tuesday revealed the sale of its FrontLine in-store marketing division to Acosta Sales and Marketing. Alloy was paid a cash purchase price of $36 million, subject to a working capital adjustment. The proceeds add significantly to Alloy's net cash. The sale would permit Alloy management to increase its focus on the company's media and entertainment businesses.
Alloy, Inc. is a provider of media and marketing programs.
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