Interactive marketing and e-commerce services provider GSI Commerce Inc. (GSIC) Thursday said it signed an extension of its multiyear e-commerce agreement with the National Basketball Association, or NBA, to 2017.
Under the agreement, King of Prussia, Pennsylvania-based GSI will continue to provide e-commerce technology, fulfillment, customer care, marketing and catalog services for the NBA, WNBA and NBA Development League. GSI will also continue to design, develop and distribute the NBA's printed merchandise catalogs. Further, GSI will continue to customize team jerseys and offer an on-demand service allowing consumers to customize t-shirts and fleeces from a selection of logos and graphics.
It was in June 2007 that GSI teamed up with the NBA as e-commerce partners and announced a long-term agreement to provide the NBA, the Women's National Basketball Association and the NBA Development League, with full-service, e-commerce operations for their online stores. Since partnering with GSI, the NBA's online sales have grown each year, the company said.
GSI provides interactive marketing services to the NBA through its digital agency, TrueAction which provides search, comparative shopping, affiliate channel, re-targeting and blog services.
The NBA reaches fans and consumers worldwide through the licensing and marketing of consumer products bearing the league's trademarks and player attributes. More than 300 licensees manufacture, sell, and market NBA-branded products that are promoted worldwide and sold in more than 100,000 retail locations, in 100 countries on six continents, GSI said.
GSI has agreements to manage the Web stores for all of the major professional sports leagues in the U.S., including NASCAR, NHL, Major League Baseball, and the NFL.
GSIC is currently trading at $28.26, down $0.54 or 1.87% on a volume of 0.6 million shares. In the last 52-weeks, the stock traded in a range between $13.95 and $31.35 on the Nasdaq.
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