General Motors Co. (GM) announced that more than 3,400 Chevrolet, Buick, GMC and Cadillac dealerships in the United States will upgrade their retail facilities, as part of a initiative to enhance the customer experience. To date, more than 1,000 dealerships have either completed their upgrades or are under construction, the company said.
The facilities image program is part of a larger General Motors initiative called Essential Brand Elements - a cooperative program that rewards dealers who voluntarily meet customer experience standards.
The company noted that the retail facility improvements include new exterior entrances with updated signage; a bright, modern showroom featuring a customer greeting station and customer lounges with free Wi-Fi.
The company noted that it plans to introduce all-new or significantly refreshed vehicles in segments that represent 60 percent of the U.S. retail light vehicle industry, by the end of 2012.
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