Clear Channel Airports or CCA, a division of Clear Channel Outdoor Holdings, Inc. (CCO) announced that it has signing a five-year contract with Bill and Hillary Clinton National Airport to provide state-of-the-art digital advertising to the airport.
The company said that the agreement, which is effective immediately, will result in a comprehensive overhaul of the airport's entire advertising program and will include large format video wall packages, tension fabric displays, LCDs, and digital touch screens, among other innovations.
CCA stated that this is an especially noteworthy feature of the new advertising platform is its "green" elements, which are especially appropriate for Arkansas, the "Natural State". Tension fabric displays will replace most backlit signs and the smaller number of lighted displays will use LED edgelit technology, creating much less waste and using considerably less power than traditional signage.
These displays will be deployed throughout the 12-gate airport, and will offer national and Arkansas businesses new, large-format digital displays that showcase their products and services using the latest technology, the company said.
For comments and feedback: editorial@rttnews.com