Ford Motor Corp. (F) Monday said it is launching a new vehicle orientation program at dealerships nationwide this week. The program is designed to help bridge the gap between consumers and their cars by providing customers with access to a comprehensive online library of "video snacks."
Video snacks are short videos that explain how to use specific vehicle features like Remote Start Systems, MyKey and Integrated Blind Spot Mirrors.
While customers are completing their sales transaction for a new vehicle at the dealership, the salesperson will walk them through an orientation guide of specific features they would like to learn about at delivery, at their Sync My Ride session or on their own.
That list is then e-mailed to the customer with each item checked including a link to a corresponding video snack that they can watch at any time. The salesperson keeps a copy of the list so that he or she can review any items the customer may have missed when the customer returns to pick up the vehicle.
The inspiration for video snacks comes from Ford's Global Consumer Experience Movement, which is based on the ideals of trust, control, respect and relationship, which is meant to elevate the dealer-customer relationship into a world-class consumer experience.
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