Media company Future Plc (FUTR.L) on Friday announced that its Australian business has acquired two technology brands - APC and TechLife - from Bauer Media Group.
The company noted that the latest acquisitions are consistent with the digital growth strategy set out at its interim results in May 2013 to grow online audiences and build revenues in the tablet markets.
The acquisition involves the two brands, the subscription lists and all related magazines, digital editions and websites in Australia. Following the acquisition, these brands will join Future's existing Australian Technology portfolio, including TechRadar.com.au and T3.com.
Mark Wood, Future's Chief Executive, said, "The acquisition of APC and TechLife is the next stage in Future's strategy of building a global technology content business around TechRadar, our top digital brand, and T3.com. We are delighted to bring these two high-quality technology titles into Future, adding to our strong positions in the UK and US markets, and we look forward to building on their success and their impressive audience reach to become Australia's leading technology publisher."
In London, Future shares are currently trading at 13.25 pence, up 0.25 pence or 1.92 percent.
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