Fast food giant McDonald's Corp. (MCD) said Monday that global comparable sales increased 0.5 percent in the month of November.
The company's November month global comparable sales growth of 0.5 percent compared to an increase of 2.4 percent in the same month a year ago.
In November, U.S. comparable sales decreased 0.8%. November's performance was supported by breakfast, chicken menu choices and expanded value offerings. Ongoing competitive activity and relatively flat industry traffic trends negatively impacted performance.
Looking ahead to 2014, the U.S. is intent on rebuilding its underlying business momentum by strengthening key elements of customer service and leveraging the breadth of menu choices across all dayparts and value tiers.
In Europe, November's comparable sales increased 1.9% as positive performance in the U.K., France and Russia was somewhat offset by negative results in Germany.
Comparable sales in Asia/Pacific, Middle East and Africa or APMEA declined 2.3% in November due primarily to negative results in Japan. To enhance future performance, APMEA is pursuing customer-focused initiatives that broaden accessibility and enhance value across all dayparts, the company said.
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