Firms in the U.K. revised their marketing budgets upward for the eighth consecutive quarter in the third quarter, the IPA Bellwether report from Markit Economics showed Thursday.
The net balance for total marketing revisions was at 12.6 percent in the third quarter.
The budget was increased to take advantage of the positive trading environment and bolster sales through high-profile and targeted marketing campaigns, the report said.
Data showed that the sharpest upward revisions to marketing budget were to internet and main media advertising.
The report also said that companies were at their most optimistic regarding full-year budgets for seven years, with 26 percent of firms recording an uplift in marketing budgets.
"At this rate, 2014 is panning out to be the best year for growth of marketing spend in the survey's 15-year history." Chris Williamson, chief economist at Markit and author of the Bellwether report, said.
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