Ford Motor Co. (F) is reportedly planning an intensive marketing program called "Friends & Neighbors" from November 3 through January 4, through which the automotive giant will offer huge discounts.
According to reports, Ford plans to offer as much as $2,000 discounts for everyone, almost the same discount it offers suppliers and other business partners.
The offer will be available for all new 2014, 2015 and 2016 Fords, except for some high-end Mustang models.
The second biggest auto maker in the US expect the latest marketing program to boost its sales during the holiday season. Ford controls about 15.1 percent of the US market this year through September.
On Tuesday, Ford reported a 80 percent gain in profit for the third quarter, as revenues trumped estimates. However, the company was skeptic about its fourth quarter profit as it plans to spend heavily on marketing and promotion during the holiday season.
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