Shares of digital marketing software firm Marin Sofware Inc. (MRIN) are soaring 70 percent in Wednesday's after-market trade after the company announced the integration of online grocery portal Instacart Ads to its flagship MarinOne platform.
The integration will make it easier for companies to connect directly with clients directly at the time of sale. With the addition of Instacart, Marin can help advertisers save over $40 billion in digital advertising spending.
In after-trade, the stock is up 70% or $1.21 to touch $2.89. MRIN ended Wednesday's trade at $1.7100, up $0.030 or 1% on the NYSE.
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