New Jersey-based telecommunication service provider IDT Corp. (IDT), is up 18% currently primarily due to the news of an expansion of partnership with Kuopon. The partnership will allow the company to extend the reach of its consumer package goods through the C-stores.
The mother company of IDT, National Retail Solutions (NRS), had previously collaborated with Kuopon to give out digital coupons in the BR Club loyalty program to 2 million people. The expanded partnership will use the promotions from the program and use it in NRS' digital and in-store platforms to provide the consumer package goods agencies with better data analytics. At this moment, the company has 14000 point of sale terminals from which they collect the required data that the independent sellers can use to their benefit.
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