Shares of Marin Software Incorporated (MRIN) gained over 12% on Tuesday morning after the company announced expanded Amazon integration to "unlock channel for all advertisers."
MRIN is currently trading at $2.7598, up $0.3098 or 12.64%, on the Nasdaq. The stock opened its trading at $2.7700 after closing Monday at $2.4500. The stock has traded between $1.4400 and $5.4600 in the past 52-week period.
Marin Software announces major enhancements to its Amazon integration. According to the company, this update includes Sponsored TV, non-endemic advertising, and access to the Demand-Side Platform (DSP) globally, making it easier for brands not selling on Amazon to engage with the Amazon audience.
"Our enhanced Amazon offering represents a major leap forward in our commitment to helping digital marketers connect with consumers in the most impactful ways. By incorporating Sponsored TV, expanding DSP capabilities globally, and introducing non-endemic advertising options, we are enabling brands to maximize their reach and effectiveness within the Amazon family of brands," said Chris Lein, CEO of Marin Software. "This advancement underscores our dedication to providing innovative tools that drive performance and deliver measurable results for our clients."
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