NXP Semiconductors N.V. (NXPI), an automotive processing and networking firm, announced on Tuesday that it has inked a deal to acquire Aviva Links, a provider of Automotive SerDes Alliance or ASA compliant in-vehicle connectivity solutions, for $242.5 million in cash. The acquisition is expected to be closed in the first-half of 2025.
The ASA, formed in 2019 with NXP as a founding member, helps participating automakers to migrate to open source, interoperable networking solutions that best meet the needs of their increasingly software-defined vehicle offerings.
ASA brings an open standard with data rates scalable from 2 Gbps to 16 Gbps and it includes link-layer security. In addition to establishing SerDes point-to-point communication, the standard addresses the seamless migration to efficient Ethernet-based sensor connectivity.
According to NXP market intelligence, the addressable market for ADAS and IVI asymmetrical links to grow from $1 billion in 2024 to $2 billion in 2034.
by RTTNews Staff Writer
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