Ipsos (IPSOF) announced it has entered into exclusive negotiations to acquire The BVA Family, a French market research group renowned for its expertise in packaging testing, customer experience, mystery shopping and research for government and public services. It also boasts research methodologies in services, luxury, consumer goods and behavioral sciences.
The BVA Family has a significant presence in the UK and Italy as well. Its brands include BVA (France), Doxa (Italy), BDRC (UK), and PRS IN VIVO. It has more than 900 employees globally.
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