Fluidra (FLUIF) , a pool and wellness equipment and connected solutions, Wednesday announced that it has announced the acquisition of Pooltrackr - a top-tier Software-as-a-Service or SaaS platform tailored for pool and spa retail and service professionals.
This move aligns with Fluidra's strategic objective to strengthen its digital offerings and accelerate its mission to modernize the pool industry.
The acquisition enhances Fluidra's position as a digital innovator by expanding its software capabilities and reinforcing its leadership in connected pool experiences. Pooltrackr's comprehensive platform integrates essential tools like ERP, point of sale, accounting, payments, and water testing hardware. With a solid customer base in Australia and New Zealand, the platform's scalable design will enable Fluidra to deliver increased operational efficiency and value across the pool management chain.
Ben Richards, Managing Director of Pooltrackr, expressed optimism about the acquisition, noting that joining Fluidra will accelerate Pooltrackr's mission to provide cutting-edge technology to pool professionals and support its global expansion.
Fluidra's CEO, Jaime Ramírez, emphasized that this acquisition is a strategic step in the company's digital roadmap. He stated that connectivity, automation, and data intelligence are vital drivers of industry transformation and that integrating Pooltrackr strengthens Fluidra's ambition to build the most intelligent and connected ecosystem in the pool sector.
By incorporating Pooltrackr into its portfolio, Fluidra aims to offer pool professionals smarter, more efficient tools that simplify daily operations and enable better service experiences for homeowners. This development underscores Fluidra's continued commitment to customer-focused innovation and digital transformation in the pool industry.
Wednesday, FLUIF closed at $21.57 with no change on the OTC Markets OTCPK.
For comments and feedback: editorial@rttnews.com