U.S. Concert Agency (USCA) announced earlier this week that the "Field of Dreams Music Festival" that took place on August 30 and 31, generated a whopping $11,201,720 in economic impact to Dyersville, Iowa, and the surrounding region.
According to the announcement, more than 35,000 fans attended the two-day event, making it the first major music festival ever held at the Field of Dreams location.
Tim McGraw headlined the "Tim McGraw Live at Field of Dreams" festival on August 30th. The performance, attended by about 20,000 fans, raised $6.39 million to the local economy.
Diamond-certified rock legends Nickelback headlined the high-energy Velocity Music Festival on August 31st. The event added another $4.81 million, with an estimated 15,000 fans in attendance.
"We knew this event would be something special, but the impact on the local economy has blown our expectations out of the water," said Nick Abate, Founder & CEO of U.S. Concert Agency. "From hotels and restaurants to rideshares and shops, this festival truly reached every corner of the community."
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