The Grateful Dead have announced a new partnership with Pantone and revealed the creation of "Grateful Red" and "Stealie Blue," two colors that have been synonymous with the band for the past 60 years.
The colors were scanned from an original pressing of the Bear's Choice album, which was the first time the stealie was used on an official Grateful Dead release. From the quintessential Steal Your Face logo, to the epochal swirls of tie-dye that have brightened the crowds at a record-setting 2,318 concerts, to the world of iconography and hundreds of collaborations that have defined the last six decades, these two distinct hues are woven into the fabric of the Grateful Dead's flourishing fandom, community and catalog.
As part of the collaboration, Pantone celebrates their first ever official merch collection featuring Grateful Red Steal Your Face Stealie Blue T-Shirt, Grateful Dead Pantone Hoodie, and Grateful Dead Pantone Mug alongside a few more items.
"We're thrilled to unveil the official Grateful Dead Steal Your Face trademark colors. These iconic shades are instantly recognizable and deeply tied to the band's identity, making it an honor to see the Grateful Dead officially represented by Pantone," said Mark Pinkus, President, Rhino Entertainment
The unveiling of "Grateful Red" and "Stealie Blue" mark the latest in a series of celebrations to honor the Grateful Dead's 60th Anniversary in 2025.
In May, they released Enjoying The Ride, a new 60-CD collection, and followed it with the band's compilation album, Gratest Hits, bringing together some of their hit songs.
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