The Super Bowl LX Halftime Show featuring global superstar Bad Bunny generated more than 4 billion social views in the first 24 hours, becoming the most-consumed Halftime Show of all-time on NFL social platforms.
The event held at Levi's Stadium in Santa Clara, California, last Sunday, averaged 128.2 million viewers from 8:15-8:30 p.m. ET in the United States.
Immediately following the Halftime Show, Bad Bunny listens on Apple Music were up 7 times. "DtMF," "BAILE INoLVIDABLE," and "Tití Me Preguntó" were the most streamed songs immediately after the show.
In the hours following his performance, Bad Bunny's Super Bowl LX Halftime Show Set List playlist became the most-played Set List on Apple Music. The day after Super Bowl LX, Bad Bunny's DeBÍ TiRAR MáS FOToS landed on the album charts in 155 countries, claiming the No. 1 spot in 46 countries. The event also set many other records.
NBC Sports' presentation of Super Bowl LX set an all-time media record as 137.8 million viewers watched in the second quarter as the Seattle Seahawks led 6-0 over the New England Patriots - marking the highest peak viewership in U.S. TV history.
The Seahawks' 29-13 victory over the Patriots averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, based on official live + same day Nielsen Big Data + Panel, ranking as the second-most watched show in U.S. history.
"The Super Bowl and the NFL once again delivered a blockbuster audience across the NBC broadcast network, Peacock, and Telemundo, and provided an unprecedented lead-in to our Primetime in Milan coverage," said Rick Cordella, President, NBC Sports. "The Super Bowl and the Olympics are the two most powerful events in the world, and we salute our talented production, tech, and announce teams who delivered best-in-class presentations for our viewers, stations, and partners."
Super Bowl LX capped NBC Sports' milestone 20th season of 'Sunday Night Football," which delivered a record audience (23.5 million viewers) and is pacing as primetime's No. 1 show for the 15th consecutive season.
Telemundo averaged 3.3 million viewers, marking the most-watched Super Bowl in U.S. Spanish-language history.
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