Primary Wave Music has announced a partnership with Robert "Kool" Bell, the legendary musician, singer, songwriter, and founding member of Kool & The Gang.
Bell will partner with Primary Wave for his legendary catalog of music and recordings, as well as develop new opportunities for his name, image, and likeness. Through the partnership, Primary Wave will also provide Kool with access to its marketing team and publishing infrastructure, including digital strategy, licensing, synch opportunities, and film & TV production.
Speaking about the partnership, Primary Wave's David Weitzman said, "Kool's role as the last surviving founding member of Kool & the Gang makes this partnership especially meaningful. As a true pioneer of funk and popular music, Kool has carried the group's vision, spirit, and legacy forward for decades. At Primary Wave, we are honored to partner with him to preserve, protect, and amplify this iconic catalog for generations to come."
"I'm extremely excited about my new partnership with Primary Wave, not only because they understand my vision, but because they are very accessible—just a phone call away," said Bell. He added, "Together we are going to ride a Kool Wave as we get things fixed and stay fit in 2026!"
Kool & The Gang's catalog of hits includes "Hollywood Swinging," "Jungle Boogie," "Cherish" and "Ladies' Night."
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