Bioré UV, Kao Corporation's sunscreen brand, has launched a global campaign "Sunlight Is Your Spotlight" featuring Stray Kids in more than 15 countries and regions.
The campaign features an anthem film set to the original song "Endless Sun," written, composed, and produced by Stray Kids, alongside key visuals and a range of global initiatives.
Limited-time pop-up events will open in Osaka, Japan, on March 30, and in Seongsu, South Korea, on March 20, offering immersive collaboration content and product experiences.
Through this campaign, Bioré UV communicates its core value globally: combining high UV protection with a comfortable texture designed for everyday use.
Since 2025, Bioré UV has partnered with globally acclaimed K-pop group Stray Kids under the message Sunlight Is Your Spotlight. Now in its second year, the campaign marks a milestone with the brand's first-ever music collaboration.
Stray Kids commented, "We are truly honored to have created this song in collaboration with Bioré UV. Having used Bioré UV in our daily activities, we have personally felt the reassurance and positivity that allow us to shine as ourselves even under the sun, and we incorporated those emotions into this track. We hope it encourages everyone to step confidently into the sunlight."
The anthem film portrays the members of Stray Kids engaging freely with sunlight in their own ways. It opens with Felix gazing at the sun and whispering, "I wanna kiss you back," before the members move through a city illuminated by light. Through beams and reflections, each member walks confidently in their own direction, expressing the beauty of shining under the sun. The film culminates in a collective message encouraging all who step into the sunlight.
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