Following a decade of collaboration, commercials and concerts, Bud Light and Post Malone have announced the launch of Bud Light x Posty Co. Minis.
The new, limited-edition product will be available to fans 21+ in and around the Stagecoach Festival and available at all participating retailers on May 4.
The 7-oz. bottles and 7.5-oz. cans showcase the iconic Bud Light blue packaging while displaying Malone's "Posty Co." logo and his personal style of buzzsaw blades and chains.
"When Bud Light and I realized we've been teaming up for 10 years, we knew we had to do something ... small!" Malone said. "It's a simple thing: if the Bud Lights are mini, they stay cold longer for you and your buddies to enjoy. Genius, if I say so myself. We've been working on this collab for a while, and I can't wait to see y'all drinking the beers and rocking the merch at Stagecoach and across the country."
Alongside the announcement, Malone and Bud Light released a film, "The Smallest Bar in the West" starring Malone. When his RV breaks down in the desert, Malone and his buddies discover what appears to be a small bar in the distance. After they march, dance and leapfrog their way to the smallest bar, the group is served small beers and cheers to being buddies.
Malone is bringing the bar to the desert for Stagecoach, with a pop-up experience outside of the festival grounds from April 23 to April 25. Fans will experience an exclusive first look at the bar from the film and have a chance to win exclusive merch.
They will also be able to experience the Smallest Bar in the West at Bud Light's activation space inside the festival grounds on April 26 ahead of Malone's headline performance.
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