OpenAI is looking into its legal options against Apple Inc. (AAPL) after the integration of ChatGPT into Apple devices didn't boost visibility and subscriptions as hoped.
Reports suggest that OpenAI had high expectations for the partnership announced in 2024, thinking it could bring in billions by incorporating ChatGPT into Siri and Apple's visual intelligence tools.
However, they're frustrated that users have to specifically ask for ChatGPT, and it's not highlighted enough, which is likely hurting adoption and affecting their brand.
The company is currently consulting with an external law firm to weigh its options, which might include a breach-of-contract claim, though any potential action will probably be delayed until after OpenAI's ongoing legal disputes with Elon Musk are resolved.
Apple, on its end, has its own worries regarding OpenAI—like privacy concerns and the collaboration with ex-Apple designer Jony Ive on new AI hardware.
Even with the rising tensions, it seems both parties are still willing to find a way to work things out without heading to court.
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