Lee has announced the launch of Kacey Lee, its first celebrity collaboration designed with eight-time Grammy Award winner Kacey Musgraves exclusively for Walmart.
Named after Musgraves' first and middle names, Kacey Lee brings together Lee's heritage denim and Musgraves' classic style for an expansive collection across multiple product categories. In addition to men's and women's denim bottoms and tops, the 100-plus piece capsule spans sleepwear, swimwear, accessories and pet items.
"We are thrilled to work with Kacey and Walmart on this collection," said Vivian Rivetti, global vice-president for design, Lee. "Lee has been providing denim staples and trend-relevant styles to Walmart shoppers for 30 years. This capsule is a new opportunity to showcase Lee's craftsmanship and quality in silhouettes that reflect Kacey and will appeal to younger consumers. The collection feels fresh, modern - perfect for enjoying summer concerts - and it's at a value that only Walmart can offer."
The Kacey Lee collection launches shortly after Musgraves' sixth studio album, Middle of Nowhere, released on May 1. Lyrics and visual elements from that album and others are incorporated into tees, hats and other pieces.
Nods to her Texas roots and Americana style are threaded throughout, resulting in a capsule anchored in Lee denim and workwear but featuring versatility and self-expression. It's made to wear in the middle of nowhere and everywhere - on long summer days, at concerts, and time spent with friends.
"The idea of this capsule excited me, not only because my middle name is 'Lee,' but because it feels very nostalgic. I grew up wearing Lee and I wear a lot of denim, vintage tees and workwear, so this partnership felt like a natural fit," said Musgraves. " I loved collaborating on the designs and finding ways to incorporate my lyrics and elements of my personality. The goal is always to design pieces I would personally wear, and I know y'all will love it as much as I do."
The capsule features men's and women's fashion, accessories, and pet items, including denim, tops, dresses, swimwear, sleepwear, totes, bags, and lifestyle pieces.
The collection will be available exclusively at Walmart and Walmart.com, launching in approximately 2,100 stores nationwide.
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