Universal Music Group and TikTok have announced a new multi-year strategic licensing agreement, further strengthening the existing relationship between the two companies, and providing additional benefits for artists, songwriters, creators, and fans.
TikTok will continue to offer its global community access to UMG's expansive recorded music and publishing catalogs, while fostering deeper engagement between creators and UMG's artists and songwriters through best-in-class technology and promotional capabilities.
Building on the success of the multi-dimensional partnership announced in 2024, the new deal will further enhance creative and commercial opportunities for UMG's artists and songwriters through expanded marketing and advertising campaigns, as well as access to ecommerce and other artist-centric tools.
"TikTok and UMG will work together to remove unauthorized AI-generated music from the platform, while further improving artist and songwriter attribution," UMG said in a press release.
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