Luke Bryan has announced the lineup for the 12th annual Crash My Playa, featuring Thomas Rhett and HARDY.
The four-day Crash My Playa fest is set to take place from January 13 through January 16, 2027, at Moon Palace Cancún in Mexico.
The full lineup also includes Brothers Osborne, Gavin Adcock, Brett Young, Avery Anna, Drew Baldridge, Emily Ann Roberts, Lanie Gardner and DJ Rock, along with returning Crash My Playa staples Dustin Lynch's Pool Party and a closing-night Luke Bryan and Friends set.
"There is no time like Playa time!," Bryan said in a statement. "It's truly the best way to start off the year and this is year 12, which is unbelievable. It is such a fun environment for me and my artist friends to spend time in front of an energetic crowd. Thankful for all who show up."
All-inclusive packages for Crash My Playa 2027 will be available June 11 at 1 p.m. EDT via crashmyplaya.com. Previous attendees and members of Luke Bryan's Nuthouse fan club have access to a presale, which runs for two days beginning June 9.
"Year after year, Crash My Playa proves that there's nothing quite like bringing country music fans together on the beach for a weekend of unforgettable shows and nonstop good times," said Dan Berkowitz, founder and CEO of 100x Hospitality. "We're thrilled to help create what has become one of the best events of the year, celebrating a shared love for country music and the community that makes this event so special."
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