TiVo Inc. (TIVO), a provider of technology and services for digital video recorders, said Wednesday it inked a partnership agreement with the digital media technology company Nero to deliver TV user experience to the personal computer.
Under the agreement, Nero will develop a software solution that will bring TiVo features to the personal computer.
The companies aim to capitalizing on the growing PC TV tuner market, and will try to address the consumer demand for a trusted PC-based DVR experience for use. According to In-Stat research report published in April 2007, nearly 50.8 million PC TV tuners will be sold worldwide by 2011.
"The partnership with TiVo extends the TV experience for the connected digital home, enabling easy access anytime, anywhere to the most extensive TV content," said Richard Lesser, CEO, Nero AG.
This agreement provides the Alviso, California-based TiVo with an opportunity to deliver its interface and differentiated feature set globally via the PC, enabling TiVo to use all avenues of mass distribution -- from consumer electronics, to cable and satellite boxes and soon, the PC.
TIVO is trading at $5.98, up $0.08 or 1.19% on a volume of 526K shares.
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