Kohl's Corp. (KSS) and Avril Lavigne announced the launch of Abbey Dawn, a new juniors'. Kohl's will be the exclusive U.S. retailer for the brand, which will feature new fashion collections updated every 60 days.
Abbey Dawn will launch in Kohl's stores nationwide and Kohls.com beginning in July 2008.
Abbey Dawn will be sized 0-13 in bottoms and S-XL in tops. Apparel prices will range from $24 to $48.
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