Network Appliance Inc. (NTAP) on Monday unveiled a new brand identity designed to achieve a broader and deeper awareness of the company and to communicate a consistent promise on a global basis to customers, partners, and employees.
The identity system makes a bold statement about the company's strength in the marketplace and is designed to drive greater understanding of Network Appliance as a company people want to do business with.
Today's launch of a global brand program increases NetApp's exposure to broader audiences, up-levels the company's value proposition to focus on business as well as technology, and kicks off the biggest awareness campaign in the company's history to accelerate new-account acquisition and deeper account penetration.
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