METRO Inc. (MRU-A.TO) on Thursday said it would consolidate its five conventional food store banners in Ontario under the Metro name starting in September 2008. The company said the launch of Metro in Ontario would be supported by a $200 million investment in upgraded store facilities, food offering and marketing.
Over a 15 month period, all current Dominion, A&P, Loeb, The Barn and Ultra banners would be converted to the Metro name. The only banner not included in the change is Food Basics which competes in the discount food segment. The change to the Metro name would begin in Toronto in September with the conversion of the city's Dominion stores, followed by the rollout of the Metro brand across Ontario. All Dominion, Ultra and The Barn stores would be converted before the end of 2008, Loeb stores would be converted in the first half of 2009 and A&P stores would be converted before the end of 2009.
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