Tuesday, Adobe Systems Inc. (ADBE) announced a strategic alliance with three companies of Time Warner Inc. (TWX), namely Turner Broadcasting System, Inc., Warner Bros. Entertainment Inc., and Home Box Office, Inc. to foster collaboration on the development of next generation video and rich media experiences.
As part of the alliance, the above companies will also work together to speed up the development of digital rights management for the web and desktop, and metadata and audience measurement solutions to improve the discovery and monetization of content.
The companies plan to utilize Adobe Flash Platform and video solutions to provide differentiated experiences for consumers of HBO, Turner Broadcasting and Warner Bros. Entertainment content across multiple distribution platforms.
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