BlackBerry phone maker Research In Motion Ltd. (RIMM, RIM.TO) Wednesday, announced the launch of the BlackBerry App World, a new on-device application store for BlackBerry smartphones, which enables users to easily download a wide range of applications directly from their BlackBerry smartphone.
Bringing together a broad mix of personal and business applications for users, the Waterloo, Canada-based company's new feature will be immediately available to users in the U.S., U.K., and Canada. The company said that the initial launch will be followed by more country launches.
Research In Motion noted that users in the three chosen countries need to log on to www.blackberry.com/appworld from their handset to download the BlackBerry App World application on to their BlackBerry phones. Users can even conveniently access the application over both their Wi-Fi and cellular networks.
The new on-device feature supports both free and for-purchase applications and is designed to automatically present the relevant catalog of available applications as per the user's BlackBerry model.
Among its various features, App World displays several applications on its front page carousel, which makes it easy for users to browse through a select number of featured applications that will be varied from week to week. The company said it expects about 1,000 applications to be posted by partners this week.
RIMM closed Tuesday's regular trading session on Nasdaq at $43.11, down $0.14, or 0.32%, on a volume of 12.37 million shares.
On the Toronto Stock Exchange, RIM.TO closed Tuesday's regular trading session at C$ 54.49, down C$0.29, with a volume of 1.44 million shares.
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