PepsiCo Inc. (PEP) announced that its SoBe Lifewater is set to introduce an array of product and marketing initiatives. SoBe Lifewater will introduce Acai Fruit Punch and Mango Melon, latest flavors of its zero calorie product line.
SoBe is a product of Pepsi-Cola North America Beverages, PepsiCo's refreshment beverage unit in the United States and Canada. In addition to SoBe beverages, its U.S. brands include Pepsi, Mountain Dew, Sierra Mist, IZZE, Mug, Aquafina, Tropicana Twister Soda, Tropicana, and Ocean Spray single-serve juices.
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