American consumers are expected to spend more than what they spent last year for the upcoming holiday season, according to a recent survey conducted by Gallup.
The total amount that they are planning spend on Christmas or other holiday gifts this year averages $975 in Gallup's final 2023 reading, taken in November. This exceeds consumers' holiday spending estimate from a year ago by more than $100 and is the highest in Gallup's November measures historically since 1999.
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by Joji Xavier
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