Amazon, Google, YouTube, Apple and Walmart lead the 50 top brands that Americans can't live without, according to a recent study by marketing research firm MarketCast.
'2025 Brand Fandom 50', a sweeping research of more than 20,000 U.S. adults and nearly 300 brands over three years, reveals a look into the brands that spark deep emotional connection with U.S. consumers, and how that fandom translates into business resilience and lasting customer loyalty.
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by Joji Xavier
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