The World Health Organization has launched a major new initiative urging countries to raise real prices on tobacco, alcohol, and sugary drinks by at least 50 percent by 2035 through health taxes in a move designed to curb chronic diseases and generate critical public revenue.
The '3 by 35' Initiative comes at a time health systems are under enormous strain from rising noncommunicable diseases (NCDs), shrinking development aid and growing public debt.
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by Joji Xavier
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