Monday, Sonic Corp. (SONC) appointed Danielle Vona as Chief Marketing Officer. Vona joins Sonic from her position as a Vice President of Marketing at PepsiCo. In her 11-year tenure with Pepsi, Vona has been responsible for several areas including: all aspects of Propel brand marketing including new product formulations, flavors, packages, innovation, brand positioning and marketing communications; Pepsi's flavored soft drink portfolio where, among others, she managed the Sierra Mist brand as well as launching new and innovative brands; and Pepsi's juice and dairy portfolio, and packaging innovation.
Vona joined Pepsi in 1999 from Tracey Locke, Pepsi's promotion agency of record, where she worked on marketing initiatives for a variety of Pepsi customers in a variety of channels. In addition, she worked with the Strategy Department developing programs and strategies for individual channels.
Sonic Corp. operates and franchises a chain of quick-service drive-in restaurants in the United States. As of January 29, 2010, the company operated approximately 3,500 Sonic Drive-Ins coast to coast in 42 states.
SONC closed Monday's trading at $9.30, down$0.15 or 1.48%, on a volume of 782,434 shares on the Nasdaq.
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