The Mitt Romney campaign released its first television ad of the general election Friday, highlighting what the presumptive Republican presidential nominee would do on his first day in the White House.
The ad titled "Day One," begins by asking the question, "What would a Romney Presidency be like?"
A voiceover then explains that Romney would approve the Keystone pipeline, introduce pro-growth tax reforms and repeal Obamacare — all on his first day in office. "Day one, President Romney immediately approves the Keystone pipeline, creating thousands of jobs that Obama blocked. President Romney introduces tax cuts and reforms that reward job creators, not punish them. President Romney issues order to begin replacing Obamacare with common-sense healthcare reform," the voiceover says.
The ad is expected to run in Iowa, Ohio, North Carolina and Virginia — all battleground states. The campaign is expected to spend $1.3 million on the commercial, according to NBC News.
Barack Obama's campaign responded to the ad in a statement, accusing the former Massachusetts Governor of making empty promises.
"Mitt Romney's empty promises are nothing new," said Obama spokeswoman Lis Smith. "The people of Massachusetts heard them when he ran for governor in 2002."
She added, "And the one thing he did accomplish - implementing health care reform that was a model for federal reform - is now something he would undo on day one of his presidency."
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June 12, 2026 17:14 ET Major central bank action was the focus this week in economic news. The European Central Bank became the first major central bank to move in response to the rising inflationary pressures in the backdrop of the conflict in the Middle East. In North America, the U.S. inflation and trade data as well as Canada’s central bank decision gained attention. The Chinese trade data was the main news in Asia.