A report released on Wednesday from JD Power & Associates suggests that car buyers are generally growing more satisfied with their experience in new cars. Luxury brands including Lexus and Jaguar scored the highest satisfaction ratings with Cadillac and GM earning top honors for American brands.
One trend observed in the survey is that while car owners report improvements in performance and comfort, there is greater dissatisfaction with personal electronics housed within vehicles.
David Sargent, head of auto research for J. D. Power, tells the New York times that this can be a catch-22 for car makers who want to simplify cars while also keeping up with technology:
"Almost no manufacturer has solved that riddle yet," he said. "It's a collective learning experience that the industry is going through."
Jessica Caldwell, an analyst with the auto-research site Edmunds.com, adds that drivers may simply be adjusting to the quickly advancing technology in cars:
"Maybe that shouldn't be too much of a surprise. There's a natural learning curve for these drivers to get adjusted to these new features."
by RTT Staff Writer
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