Orbitz, the online travel company, steers Mac users toward more expensive vacation options and PC users toward cheaper ones, according to a report in the Wall Street Journal. Both users will see the same price for the same hotel room, but Mac users will see more expensive options listed higher in their search results.
CEO Barney Harford, speaking with CNN, said that the results are optimized to take advantage of the spending habits of Mac users:
"What we have found is . . . that Mac users are 40% more likely to book four- or five-star hotels than PC users," Harford said. "That lines up with (the fact that) Mac users are typically more willing to spend more money on higher-end computers."
A study from Forrester Research and Shop.org noted that the average household income for adult Mac users is $98,560 to $74,452 for PC users.
by RTT Staff Writer
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