Facebook has now announced an expansion to its "Custom Audiences" tool, which aims at helping marketers and advertisers make an articulate choice by allowing them to advertise to specific segments of customers.
Custom Audiences, which came out during August 2012, lets advertisers identify Facebook users by their Facebook ID, phone number or email address. With this new expansion, that data can be matched information from the third party firms, procured through various shopper loyalty campaigns.
Marketers normally work with third party partners to enhance their online and offline marketing so that they can show more relevant ads. The company is now allowing business to work with select third parties, Datalogix, Epsilon, Acxiom, and BlueKai for this purpose.
For instance, if an Automaker wants to customize an offer for people who are likely to be in the market for a new car, he can work with these select third parties to gain a better understanding of who might be interested in the product.
"With today's updates we will allow businesses to do the same thing through our custom audiences tool in ways that are consistent with our commitments to protect people's privacy", said the company. This happens to be a part of the company's ongoing move to prove to marketers that its advertising schemes are accurate and effective.
For comments and feedback contact: editorial@rttnews.com
Technology News
June 12, 2026 17:14 ET Major central bank action was the focus this week in economic news. The European Central Bank became the first major central bank to move in response to the rising inflationary pressures in the backdrop of the conflict in the Middle East. In North America, the U.S. inflation and trade data as well as Canada’s central bank decision gained attention. The Chinese trade data was the main news in Asia.