Facebook has now announced an expansion to its "Custom Audiences" tool, which aims at helping marketers and advertisers make an articulate choice by allowing them to advertise to specific segments of customers.
Custom Audiences, which came out during August 2012, lets advertisers identify Facebook users by their Facebook ID, phone number or email address. With this new expansion, that data can be matched information from the third party firms, procured through various shopper loyalty campaigns.
Marketers normally work with third party partners to enhance their online and offline marketing so that they can show more relevant ads. The company is now allowing business to work with select third parties, Datalogix, Epsilon, Acxiom, and BlueKai for this purpose.
For instance, if an Automaker wants to customize an offer for people who are likely to be in the market for a new car, he can work with these select third parties to gain a better understanding of who might be interested in the product.
"With today's updates we will allow businesses to do the same thing through our custom audiences tool in ways that are consistent with our commitments to protect people's privacy", said the company.
This happens to be a part of the company's ongoing move to prove to marketers that its advertising schemes are accurate and effective.
by RTT Staff Writer
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