Swiss crop chemicals firm Syngenta AG (SYT) and brewer Anheuser-Busch InBev (AHBIF.PK,BUD) announced a partnership to secure the sourcing of high-quality malting barley, the key raw material for the beer industry.
Under the agreement, growers will have access to the best Syngenta malting barley varieties and a tailored growing approach, which includes training and advice on agronomy and sustainable farming practices.
By following the protocol, growers will achieve superior yields when compared with current market standards, which will enable them to supply AB InBev with consistently high-quality grain to meet the standards for beer production.
Syngenta's Chief Operating Officer John Atkin said, "We've announced a winning combination today. Growers will be able to consistently achieve higher yields of top-quality malting barley, which will increase their incomes and help Anheuser-Busch InBev meet growing demand for its products."
The first phase of the partnership will take place in Argentina. It will involve 160 growers and cover 14,000 hectares. The joint offer could be scalable to other markets where there will be opportunities to increase value for growers.
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