Blizzard, maker of the popular "World of Warcraft" series, is looking for ways to gear its franchise to the burgeoning fad for eSports. Kim Phan, Blizzard's head of eSports, notes that the company may not have an easy time doing so:
"I can definitely say that WoW 3v3 Arena right now is kind of hard to watch, in the form that it is," he told PCGamesN. "And so there are things that we want to evaluate."
"World of Warcraft was obviously created well before eSports blew up to the way it is now. It is taking a game that was out before all of this happened, and then figuring out how to enhance it and support it . . . What makes something an eSport really depends on what people want to see."
According to VG 24/7, a new "WoW" expansion, Warlords of Draenor, will include spectator mode, but Blizzard has no immediate plans to overhaul the game completely:
"It is taking a game that was out before all of this happened, and then figuring out how to enhance it and support it."
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