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Pandora Says Sponsored Listening Now Available To All Advertisers

Internet radio service Pandora (P) on Monday said its latest engagement-based advertising product, Sponsored Listening, is now available to all advertisers.

According to Pandora, the product gives its users an hour of uninterrupted listening following their engagement with a brand's video or rich media unit at the beginning of their session.

The launch follows a beta period initiated in September 2014 during which Sponsored Listening received positive feedback from Pandora's listeners and produced a measurable return on investment for advertisers, the company said.

In addition to being available for all Pandora advertisers, Sponsored Listening now also offers advertisers more creative opportunity.

In the beta phase, video ad units or swipe-able slideshows initiated the hour of uninterrupted listening. Now, with general availability, a brand can also introduce additional rich media units, such as interactive 360-degree product views, in advance of the sponsored hour, Pandora said.

by RTT Staff Writer

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