logo
Plus   Neg
Share
Email

Pandora Says Sponsored Listening Now Available To All Advertisers

Internet radio service Pandora (P) on Monday said its latest engagement-based advertising product, Sponsored Listening, is now available to all advertisers.

According to Pandora, the product gives its users an hour of uninterrupted listening following their engagement with a brand's video or rich media unit at the beginning of their session.

The launch follows a beta period initiated in September 2014 during which Sponsored Listening received positive feedback from Pandora's listeners and produced a measurable return on investment for advertisers, the company said.

In addition to being available for all Pandora advertisers, Sponsored Listening now also offers advertisers more creative opportunity.

In the beta phase, video ad units or swipe-able slideshows initiated the hour of uninterrupted listening. Now, with general availability, a brand can also introduce additional rich media units, such as interactive 360-degree product views, in advance of the sponsored hour, Pandora said.

by RTTNews Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
Office sharing start-up WeWork said it will no longer serve meat at company events and also will not allow employee to expense meat. WeWork said it has made a commitment to be a meat-free organization. The company announced its meat-free policy in an internal memo to its global employees, saying that the move is intended to reduce the environmental impact of its business. Shares of Air Lease Corp. (AL) are 17% of their 52-week high of $50.7. With a diversified global customer base exceeding 90 airline customers in more than 50 countries, the commercial aircraft lessor seems well-positioned to benefit from a strong order book, robust asset base, domain expertise of the founder, consistent revenue growth, and upbeat long-term industry fundamentals. Bank of America Corp. (BAC) reported that its second-quarter earnings per share was up 43% year-over-year to $0.63. On average, 20 analysts polled by Thomson Reuters expected the company to report profit per share of $0.57 for the quarter. Analysts' estimates typically exclude special items. Net income...
Follow RTT