Alice Cooper is the star of his very own Apple Watch commercial, which spotlights the glam rock legend's love of golf.
The new 15-second clip finds Cooper struggling with his golf swing, hitting a shot into the water and sending another way off course, while Dire Straits' "Walk of Life" plays in the background. After checking that he has reached his calorie-burning goal for the day on his trusty Apple Watch, he calls it day and walks off.
The commercial is one of a series of seven new spots focusing on the Apple Watch, each featuring a different colored background. Others show how users reach their fitness goals in various ways - including competing with their friends or using the Workout app.
Cooper's Hollywood Vampires will hit the road this summer for a select number of dates.
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